1. How will having these videos benefit our club and attract members?

High-quality videos showcase the unique qualities of your club, from course beauty to member activities. Today’s members, even in golf’s conservative spaces, value digital engagement, and these visuals create a compelling story of what it’s like to be part of your community. By sharing these videos, clubs can appeal to younger generations and enhance current member loyalty by celebrating the club culture they’re proud to be part of.

2. Our club doesn’t have a big social media presence. How would we even use these videos?

That’s completely fine! I tailor my packages to fit your preferred usage, whether it’s for your website, email newsletters, or internal presentations. Many clubs see success simply adding videos to their homepage to make a strong first impression. If you’re open to growing on social media, we can also work together on a plan that feels authentic to your club’s culture without over-committing to any one platform.

3. Can members opt out if they don’t want to be recorded?

Absolutely. Member privacy is very important, and I always work with clubs to ensure clear communication and permissions. We can incorporate consent guidelines into events or club communications so that everyone is comfortable. If I’m filming a specific event, I’ll be clear about where I’m focusing, and I’ll work with you to ensure discretion for those who prefer to stay out of the spotlight.

4. How often would we need new video content?

This depends on your goals. Many clubs find value in seasonal updates—spring and fall to highlight course changes, for example. If you have an active event schedule, then quarterly or even monthly updates help capture those memorable moments. Some clubs also like annual recap videos, which can be a great touch for membership meetings or holiday events.

5. Is this a big time commitment for our staff?

Not at all. My goal is to handle every step, from planning and filming to editing. I’ll coordinate with your team as minimally as possible, typically needing only a brief initial discussion and occasional check-ins. I can work around the club’s schedule and events so it doesn’t interfere with day-to-day operations.

6. What’s the value in documenting golf, pickleball, and other recreational activities in the winter?

Documenting these activities during the winter keeps members engaged year-round. Even if they can’t be out golfing, showcasing indoor activities or winter events reminds members of your club’s year-round appeal. It also highlights the community and lifestyle aspects, making your club attractive to those looking for more than just a golf membership.

7. How can you make the videos feel unique to our club and not just like every other course?

I focus on capturing the elements that make your club unique—landmarks, traditions, and the member experience. By conducting an initial walkthrough and discussing what’s important to your club, I tailor my filming style to reflect those values, whether it’s through close-ups of signature hole details, drone shots of the landscape, or interviews with long-time members.

8. Will having a stronger online presence compromise our club’s exclusivity?

Not at all. Content can be tailored to balance exclusivity with engagement. Videos can be crafted to highlight the club’s community atmosphere without revealing private details, and I can work with you on select access points—such as member-only newsletters or password-protected web pages—so that only those you choose can access these videos.

9. How do you ensure that the videos appeal to different generations of our members?

I blend traditional and modern styles to create something timeless yet fresh. For older members, I focus on club history and nostalgia, while younger members might appreciate dynamic shots or member highlights. This approach ensures that everyone feels represented and proud of the content we create.

10. What metrics or indicators show that these videos are valuable for member retention or acquisition?

While every club is unique, video engagement metrics can be very telling—higher web traffic, email opens, or inquiries after a video launch are good indicators of interest. Long term, clubs that use video content report higher member satisfaction and engagement, as members feel more connected to club events and culture. I also provide optional follow-up to review engagement analytics if you’re interested in tracking the impact.